Magnus Mali, a 22-year-old man, was a contestant on the Finnish version of the show on 2004 or 2005. He walked away with €45,000, being one of the most successful players in the Finnish version. He did not know the answer to question 13 in which he was asked how many floors are there in the Leaning Tower of Pisa.
He also took part in other quiz shows until 2008, including Heikoin lenkki (The Weakest Link), Hermopeli, Bonus, Giljotiini, and G5.
Mali has written four quizzing books: Tietovisa 1 (2014), Tietovisa 2 (2015), Uusi tietovisa (2016), and Haluatko miljonääriksi? (2017). He is the son of musician Turkka Mali.